Context Note
Luxury brands often sell much more than a product — they sell identity, status, and emotional experience. This video explains how desire, exclusivity, and storytelling shape the way people value luxury items. It also shows why selling luxury requires a different mindset from selling everyday products.
Speaking Practice
- What is the video about?
- Why does the speaker say luxury selling is more about desire than about needs?
- How do “identity markers” explain why people want expensive brands like Rolex or Birkin bags?
- What is the difference between selling a product and helping someone “acquire” a luxury item?
- How do exclusivity and emotional storytelling influence how people see luxury brands?
Writing Practice
Write about a luxury product you admire or find interesting. Explain what makes it desirable — is it the quality, the image, the story behind it, or something else? Describe how this affects the way people value the product.